"I started to study computer engineering and soon I change to advertising, photography and music. After a BA in Advertising, studied at film school in Madrid, and began to shoot my short-films on my own. I like to think that although the shortest distance between two points is a straight line, we never travel in a straight line."
Álvaro de la Herrán is an awarded digital and film director, working on fashion films, commercials and fiction projects. With a background in photography, advertising, film and music, he has a wide experience developing new kind of audiovisual formats. In his work, he put together visual, storytelling and music with a elegant and mesmerist impact. His personal aesthetic with a smart balance between the emotional and symbolic has been featured in numerous festivals around the world and organizations such as Los Angeles American Cinematheque.
Álvaro has been one of the most relevant filmmakers in the new fashion film wave collaborating last years with magazines like GQ, Vogue Italia and Elle. His work has been screened at ASVOFF several times and recently in Balenciaga Museum.
Álvaro has filmed ad campaigns with prestigious agencies *S,C,P,F… McCANN or AirParis.